Thunder Road Kendal Farr and Jim Cummings in 'Thunder Road' Credit: The 10 East . Highlights. Thunder Road follows a southern Police Officer (Jim Cummings) on his journey to raise his young daughter as a love letter to his late Mom. These conversations provide them with additional thoughts on how best to craft the most engaging marketing assets, the pros and cons of theatrical releases, and how to maximize a festival strategy. Acknowledging the invaluable distribution and marketing insights shared by the film teams behind Unrest and Columbus in 2018, we decided to continue the Creative Distribution Fellowship for a second year in 2019 and invited the entrepreneurial film teams from 306 Hollywood, Thunder Road, and The Devil We Know to participate. That being said, my most anticipated film has nothing to do with science fiction or horror. FROM OUR EXPERIENCE AND FROM THE RESEARCH WE HAD DONE, IT SEEMED LIKE WE WOULD BE ABLE TO EMULATE EVERYTHING THAT A DISTRIBUTION COMPANY DOES, DO IT BETTER, AND STILL OWN THE FILM. The Avis reservation process is fast and simple. “What we have done here is Blumhouse, for action,” Iwanyk told Deadline. It features several long takes, like the shorts, and a few monologues that let Cummings flex his Buster Keaton-on-meth brio. Richard Trenholm May 27, 2019 5:00 a.m. PT "Thunder Road" fits the mold of a small-scale film willed into being by determination, obsession and a modest budget. 3. Jim/Ben—Marketing (Jim also creates all the marketing assets himself) LONDON: Back in January, when Netflix dropped a star-studded teaser trailer for its 2021 film slate, one of the most enticing snippets was for "Thunder Force" — a superhero buddy . Sundance Institute’s Creative Distribution Fellowship includes the following: The team’s overarching goal is to not rely on gatekeepers to determine the worth of Thunder Road. In honor of the film's 30th anniversary, we tracked down the filmmakers, actors and racers who lived those "Days of Thunder" to re-create that journey, down roads that took us into the wall at . The lack of access to more substantial budgets and the relative democratization of the medium via new technologies are . Producer Ben Wiessner and Jim Cummings attend the Alamo screenings in Yonkers, New York; Brooklyn, New York; Raleigh, North Carolina; Ashburn, Virginia; Charlottesville, Virginia; and Winchester, Virginia. Thunder Road is a micro-budget film, but makes a virtue of a narrow scope by showing real sensitivity to the relationship between Jim and Crystal. The film was also potent in Brazil with an opening of $3.2 million in 926 theaters, while it earned a nearly identical amount in France with $3.19 million in 496. They work with the aggregator Premiere Digital, through the Creative Distribution Initiative’s 25 percent reduced rate, for their TVOD release, with the plan to release on iTunes, Google Play, and Amazon. They post the trailer to Facebook, Youtube, Vimeo, and Twitter with the headline “In theaters this October/Preorder on iTunes today,” with a preorder button on the post. Tim Burton paid tribute to filmmaker Ed Wood with a biographical movie about his life, which was released more than 25 years ago. Thunder Road begins with a ten-minute single-take scene of such cringe-worthy humor and wrenching pathos that it's a borderline miracle the film manages to live up to it. } The Thunder Bay Arts & Heritage Awards is a yearly gala event held by the City.It celebrates local individuals, groups and businesses involved with arts and heritage. We have 20-25 projects in development, and we will make the first four between November and mid-February. Found inside – Page 215He also directed the ex— cellent low—budget noir Thunder Road, starring Robert Mitchum, as late as 1958, only three years prior to his death of lung cancer. They know theatrical is expensive, so they decide to only explore this avenue if they can find a partner who will help keep costs low. _g1.setAttribute('src', _g1.getAttribute('data-src') ); They also decide to explore DVD, with a deal from boutique distributor Passion River on the table, aiming to explore library sales and the educational market, since their previous work has been taught in film schools before, in addition to the traditional DVD market and Netflix DVD. That it certainly does . 1. Found inside – Page 80The Complete Movie Guide to the World's Most Famous Monster Stephen Jones ... Philippines and an impressive car crash lifted from Thunder Road ( 1958 ) . When a brilliant scientist at a genetics research company gets very close to discovering the secret to human regeneration, the CEO suddenly halts the program and confiscates the final serum. Jim Cummings' short film "Thunder Road" didn't get a distribution deal, but it did open all the right doors for a career in filmmaking. The French marketplace operates differently than most territories, mandating that all theatrical titles must wait a year before going on to any other release avenues. Jeannette Walls was the second of four children raised by anti-institutional parents in a household of extremes. This helps them keep distribution expenses low, by only having to hire one consultant to assist with foreign sales during the distribution process. The lean, entrepreneurial team sets out to handle the entire rollout, keeping all work in-house in order to cut down on costs and show that it’s possible to take full control of the release of your film. YOU DON’T NEED SOMEONE TO UPLOAD YOUR YOUTUBE VIDEO FOR YOU AND THEN TAKE ALL OF THE CREDIT AND INCOME, SO DON’T LET SOMEONE DISTRIBUTE YOUR FILM. Recounts the true story of the murder of Ken Rex McElroy, a man who had terrorized and bullied the citizens of Skidmore, Missouri, and whose killer is still protected by a code of silence. } The producing team—then composed of Cummings, Ben Wiessner, and Matt Miller—decided to enter into a deal with Fullscreen for a six-short series and with Topic for a three-short series. The venture will produce a dozen films over three years with budgets in the $10 million-$12 million range. Lacrimosa . They decide to launch the trailer on social media the same day their TVOD presales go live, on September 4, 2018. It's been said that Thunder Road is the film that started serious car stunts in movies." Loftin went on to work on The French Connection , Grand Prix , Bullitt , Vanishing Point , Duel , and . As of January, Thunder Road has netted about $510,000 across all platforms: $20,449 through festival fees and awards; $4,940 for Art House Theater Day; $12,345 through the theatrical release; $78,626 through the digital release; $108,653.21 from the Amazon SVOD deal; $11,756 through the DVD release with Passion River; $106,626 through foreign sales and $166,396 through airlines. from Jim Cummings. The legendary Robert Mitchum roars down the hottest highway on earth in the action-packed Thunder Road, a cult classic that moves like white lightning.Korean War veteran Lucas Doolin (Mitchum) runs moonshine across the mountain back roads, dodging the law and the lawless alike. For his acclaimed 2018 feature "Thunder Road," he . They map out a distribution strategy that matches the strengths of their in-house team, while being mindful of their miniscule distribution budget. The venture allows for films with breakout potential to be set up with a theatrical distributor, and foreign sales firm Rocket Science will handle international distribution rights for the label, as well as arrange output partners in select territories. The team sets out to achieve the release of Thunder Road with a distribution budget just under $70,000, combining the Creative Distribution Initiative grant with the reinvestment of early distribution revenue. Sundance Institute, All Right Reserved. Ben/Matt—DVD/BluRay delivery With four of the team members being a part of the same production company, Vanishing Angle, they’re able to handle all aspects of the release themselves while working on other projects through the company for financial stability. Co-director Mark Covino attended with the international hit "A Band Called Death". New and returning series on broadcast, cable and streaming, Series that made it or didn’t make it in 2020-21, Broadcast networks’ fall lineups and schedules, Signup for Breaking News Alerts & Newsletters, Get our latest storiesin the feed of your favorite networks. The Thunder Road teams sets out to build a unique but replicable case study to inspire other filmmakers. They launch their presales September 4, 2018, and go live with TVOD sales October 30, 2018, following their theatrical release. var _g1; As Ben explains, “A bigger place like Rolling Stone or The Ringer was only going to write about us once; having those articles come out in the fall when people could pay us for the film made a big difference.”, Jim spent years cultivating a large, engaged audience on social media, and because of this he feels strongly that the majority of their marketing spend should be devoted to social media ads and promotion. The company launches with deals in place with such leading international distributors as long-standing Thunder Road partner Italia Film (Middle East) alongside Leonine (Germany) and the Searchers (Benelux), with several other territories in the midst of competitive dealings for the output rights, with distributors in Spain, France and Australia to be announced shortly. The film screens next on Art House Theater Day on September 23, 2018, screening in 19 theaters across the country, including Athens, Georgia; Winston-Salem, North Carolina; Denver, Colorado; Austin, Texas; Vancouver, British Columbia; and Harrisburg, Pennsylvania. The team decides to take smaller minimum guarantees and sometimes no-minimum-guarantee deals that offer better splits on the backend and stronger distribution partners, with the hopes that this approach will make a bigger financial impact on the film over time. However, through the production company they were able to work on commercials, other features, and marketing for other films that allowed them to generate an income while releasing Thunder Road. Rebel. Just like every other area of the Thunder Road release, the team handles PR on their own. Found insideD: Patrick, Sallie L. P: Patrick, Sallie L. Short film. 1953 Thunder in Carolina (fea 1960). A Darlington Film Prod; Howco International. Cities: Concord. She made the transition from fashion with the short  Making It On Time for Christian Siriano, featuring women in couture gowns skateboarding through Downtown Los Angeles’ industrial alleyways. The directors for each film also served as screenwriters and starring actors. Written/Directed/Performed byJim Cummingshttps://www.twitter.com/jimmycthatsmeNow on YouTube, Amazon, iTunes:https://itunes.apple.com/us/movie/thunder-road/i. His musings ("I was trying to make a . director: Jim Cummings. With a diverse array of skills between the five of them, each member of the producing team takes the lead on a different aspect of the release. He was born in Bridgeport, Connecticut. Before this launch, they construct an audience based on specified interests through the Facebook ad builder that targets roughly four million people. Found inside – Page 187Although little more than a slice of Grand Guignol, the film was seen by some in ... While the effects may be good, considering the low budget, they're not ... Our Executive Producers made $400,000 in the first year alone with their industry-shaking 2018 film Thunder Road (Sundance SXSW, Cannes). The Peculiar Abilities of Mr Mahler . Found inside – Page 446Following Jesus on Asia's Spice Road W. Harold Fuller ... Car manufacturers ran short of steel, halting production at three of the largest manufacturers. “There used to be a booming market for low budget action movies, and there’s now a big hole in the marketplace,” Iwanyk said. Because of the John Wick movies, we see so many action scripts. As previously mentioned, Thunder Road was accepted into the ACID program at the Cannes Film Festival. The team decides to bring in one more producing partner, Zack Parker, to take point on raising equity for the film. Found insideIn those border the end of each official films , widely image . ... the Rolling sion of Thunder Road is a Tragically , the film has many have not read Levi ... They feel this release avenue will reach the widest audience if they pair it with an effective digital-marketing strategy. Yes, the film made 2.45x its budget, but it was disappointing compared to the prior films and Cruise ended up earning so much of the profits via a backend deal that Paramount/Viacom Inc. basically . From the minds of Kumiko, the Treasure Hunter, this strange micro-budget oddity follows a young girl dealing with a stranded old lady in a well. The Amazon Festival Stars Program, which existed for two years, offered films that played in a select group of festivals a guaranteed SVOD deal on Amazon Prime. _g1 = document.getElementById('g1-logo-inverted-img'); Close. It’s the box theory. Heart-warming and hilarious, Jim struggles to cope with everyday life. Jim handles most of the digital-marketing strategy and execution and starts exploring savvy tactics during the Thunder Road SXSW Film Festival premiere. Basically Die Hard; but with pizza. The plan is to spend approximately $15,000 of their $68,000 distribution budget on this promotion alone. Each year we screen great narrative films, like Jim Cumming's "Thunder Road" and the Slamdance hit "Neptune". Within this period of several weeks, Jocelyn and I were, in our own ways, immersed in the world of indie-feature . Easy Rider is a 1969 American independent road drama film written by Peter Fonda, Dennis Hopper, and Terry Southern, produced by Fonda, and directed by Hopper.Fonda and Hopper play two bikers who travel through the American Southwest and South, carrying the proceeds from a cocaine deal. Cummings brings his central character to life in a series of unforced, gentle scenes that make Thunder Road something of a triumph of minimalist indie cinema. This SXSW Grand Jury Prize-winning micro-budget feature drops you in the throes of an Austin police officer's extravagant nervous breakdown. Banks is an example of that, a fashion stylist-turned award-winning director whose sci-fi short Unregistered premiered at the 2019 Tribeca and played at over 20 festivals, with her followup, Proxy, to play at many upcoming festivals. Given Thunder Road’s popularity with French audiences, the ACID program and their French distributor, Paname, do a significant publicity push for the film, amounting to a number of press hits in the territory, including a cover story in Technikart that states “Jim Cumming cries like a god” and a review in Les Inrockuptibles with the headliner “a bitter comedy that marks the birth of a great director.”. They run ads that target within a one-mile radius of Variety and Hollywood Reporter’s offices in Los Angeles a few days before their festival premiere, which cost a total of $200. That way not everyone was bombarded with every email (or we weren't bombarding others with multiple CCs), but we also had a back-up in case one of us wasn’t able to respond quickly.”, Leads/Back-Ups: They price their TVOD sales at $9.99 and rentals at $4.99. 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