Mix Kim Crawford Pinot Noir with hot chocolate, or make a Paloma using Sauvignon Blanc at your next happy hour or dinner party. NJ: Morristown . Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . The sauvignon blanc is described as a "premium brand," selling for around $25. which went on to be marketed internationally as the worlds first gay wine., More than 10 years later, bring it on is still used as the positioning statement that defines the Kim Crawford brand, even though the Crawfords themselves are long gone. Half Bottle (375ml) Kim Crawford Sauvignon Blanc 375ml, New Zealand, Marlborough . This ideal pairing of elements makes Kim Crawford more than just the perfect wine to compliment foods and occasionsit makes it the perfect wine to compliment one of the most stunning regions the world has ever known. Pinot gris is a really delicate grape, Crawford said. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. Weve seen a great response so far which is fantastic, we have some loyal customers who know the brand and want an alternative for different occasions. Ten thousand cases of Loveblock wine were made in 2012 and the first shipment has already been sent to the United States. Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. Betterment and lower-alcohol is so popular now, people generally are becoming more conscious of their health and alcohol consumption so we wanted to create something for people who love Kim Crawford but have a different occasion and consumption in mind, which is how the Illuminate Sauvignon Blanc was born. Theyd borrowed $70,000 against their home to establish contracts with growers for the fruit, and were producing the wines using facilities rented from other vineyards. Converting the hillside property into vineyard land hasnt been easy. Add to Cart. Her confident aura catches the attention of two other female shoppers, who can't help but gaze at her in amazement. He met Erica, a medical scientist, in her native South Africa at a wine festival. Cambridge Wines. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. The company is based in Marlborough, New Zealand, and produces wines from grapes grown in that region. Kim Crawford is part of a stable of New Zealand labels that Constellationthe largest exporter of New Zealand winesowns and exports to 75 countries. Subscribe to Forbes Asia. Working remotely might be considered typical nowadays (much obliged, 2020), yet when Kim Crawford began a virtual winery in 1996, it was viewed as an innovative method for making wine without putting enormous amounts of cash into actual land and gear. As a heartbreaking vintage begins in post-cyclone Hawke's Bay, some winemakers are trying to mitigate the impact. Market: https://youtu.be/Ew1akpuFOus Crawford peddles her wine to the masses, available in nearly every popular grape varietal in both bottles and cans. The grapes benefit from long days, clean sea breezes and crisp nights. All Rights Reserved. New Zealand wine is having a moment just ask the VinePair team. So if youre looking for a wine to be ideal for entertaining, make sure to try the Kim Crawford Sauvignon Blanc Wine. Based in Marlborough, the company makes a large range of wines sourced from multiple regions around New Zealand. However, she was determined that the Kim Crawford brand would not fail. Its no secret that Kim Crawford Sauvignon Blanc is one of New Zealands most successful wines. Kim says the traditional taste of the Marlborough sauvignon blanc is different when it has an organics platform. In fact, Kim Crawford was one of the first New Zealand producers to make an unoaked style of Chardonnay. While many American consumers assume that Kim Crawford, founder and former owner of Kim Crawford Wines, is a woman, he is actually a man (Kim is considered a unisex name in New Zealand). PALATE: An approachable and full-bodied Chardonnay that shows great length and persistence.Medium weight with a creamy texture and hints of butterscotch and lemon meringue pie. Instead, they opted for a well-balanced approach. Hawkes Bay is in the North Island of New Zealand and is the countrys oldest wine region, dating back to 1851. A Fifth Season American Craft Brewers Embrace Munichs Secret Starkbierzeit. Kim Crawfords new Make It Amazing campaign brings the brands confident and contemporary voice to life, showcasing a diverse cast of women who embody Kim Crawfords positive, inclusive, and effortlessly dynamic personality. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. I anticipated that the taste should be sweet, given the fragrance. Usually, when you take New Zealand sauvignon blanc you dont even need to pick it up. So beloved is Sauvignon Blanc, its also the favorite Kim Crawford product by far: Of its eight products, Kim Crawfords Sauvignon Blanc is the biggest seller by a landslide, accounting for 90 percent of the brands overall sales. The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. When we came here with sauvignon blanc way back in 1997, it was such a new thing. The brand has also developed the Illuminate Sauvignon Blanc, a low calorie, low alcohol, white wine option. This is the only commercial Ive seen for this line of wine. And this wine delivers all those qualities, and more, like a good price. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. It was my baptism of fire.. A small pinot noir vineyard is located in Central Otago. The U.S. saw its most memorable containers of Kim Crawford Wines in 1998, two years after the organizations establishment. Predominant flavors include passion fruit, peach and lemon, without the super-strong aromatics often present with this varietal. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself . For me, its quite Burgundian. This story appears in the October 23, 2017 issue of Forbes Asia. 12 Things You Should Know About Kim Crawford Wines | VinePair, https://vinepair.com/articles/kim-crawford-wine-guide-sauvignon-blanc/, wbs_cat Wine, wbs_type Sauvignon Blanc, wbs_brand Kim Crawford, New Zealand, Wine, Meet the Winners of the Cognac Connection Challenge | VinePair, https://vinepair.com/articles/meet-the-winners-of-the-cognac-connection-challenge/, wbs_cat Spirit, wbs_type Cognac, cocktail, Cocktail competition, Cognac. It is truly a cool climate. Kim . Though New Zealands wine regions produce more than Sauvignon Blanc, the varietal is undoubtedly its largest, accounting for more than 60 percent of the countrys total output. Ask a Beer Pro: What Makes Hazy IPAs Hazy? Kim and Erica took a novel path, but it enabled them to fund their dream, and thats to have all the elements, the personality of the brand and control over the way the raw product, the grapes, are grown. Kim Crawford lovers lean on their friendships to gain self-confidence and similarly, they rely on Kim Crawford Wines as an easy choice that is a guaranteed crowd pleaser. And the Crawfords did not tinker with the wine for the U.S. market. It was all they had. Its nothing new. Within days, however, she has deleted the message. And, for those who want to take their wine on the go (or just want an even easier lift from the fridge), the brand also offers its Sauvignon Blanc in cans an ideal package for picnics and gatherings. With refreshing acidity, these wines balance terrific fruit density, precise stone fruit and ripe citrus characters, and mealy, nutty complexity. The Wine Industry Advisor is an Online Industry Publication featuring news, articles, and editorial content relevant to the wine industry. I was happier dealing with one person [Vincor] rather than five., Constellation Brands, the worlds largest wine company, bought Vincor for $1.3 billion in 2006. How much does it cost to get married at the courthouse in Kentucky? Kim Crawford Wines, the No. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. While this may simply be due to the brands name being easier for Americans to pronounce than most other Kiwi brands Maori names, Crawford attributes the brands success with his decision not to sweeten the wines then a common practice among New Zealand wine brands attempting to accommodate Americans saccharine palates. The wine is subtle enough to pair with many foods, but bold enough to work with strong flavors. I think the gewrztraminer can quite easily overpower pinot gris.. Kim Crawford Chardonnay White Wine is an approachable and full-bodied white wine that shows great length and persistence. The name Kim Crawford is a familiar one for many wine drinkers. Im hoping weve got the balance right here.. Between the sale price and a performance-based earn-out that saw Kim staying on at Constellation until 2007 and Erica until 2009, the Crawfords netted roughly $50 million. WordPress Cookie Plugin by Real Cookie Banner. Choosing a selection results in a full page refresh. November 2, 2020 Kim Crawford Illuminate Sauvignon Blanc and Ros. Kim Crawford is one of New Zealand's most internationally recognized wine producers. Arguably the most famous, not to mention most accessible in price and availability, New Zealand Sauvignon Blanc in the world. 20 Best Classy Wine Quotes For Your Next Toast! Pick Up In stock. Not because wine company sales were rare in New Zealand after all, Wither Hills had gone to Lion Nathan, and Montana to Allied Domecq (now part of Pernod Ricard) but because millions had been paid purely for the name, with no physical assets such as a vineyard or buildings. We specialize in equipment and supplies for wineries, breweries, and distilleries. New Zealand is famous for its sauvignon blanc, but the Crawfords didnt want another big, aromatic wine. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. If I get home and want a glass of wine, this is my go-to wine, Crawford said. They say they werent ever tempted to return to virtual winemaking with Loveblock; blending grapes from a variety of suppliers is now commonplace among brands. Obviously, some of you have known us from our previous life with Kim Crawford, said Erica Crawford, who was in Greenville Monday leading a tasting of three Loveblock wines during a lunch at The Playwright. You might want to buy a vineyard, but its very difficult.. So what if, some time in the future, on this patch of organic land, Kim Crawford makes a wine better than all the rest. The harvest was 20% down on 2020, with Sauvignon Blanc the variety worst affected. Why Marlborough? About Kim Crawford Wines. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. Were looking forward to a bumper harvest in 2022!, Raise a glass to International Sauvignon Blanc Day. Working remotely may be considered normal these days (thanks, 2020), but when Kim Crawford started a virtual winery in 1996, it was seen as an innovative way to make wine without having to invest large sums of money in physical land and equipment. Kim Crawford Chardonnay contains grapes grown in selected . The unique and varied geography of New Zealand helps to insulate our vineyards and protect the grapes from the elements. I get some lovely notes of violet and florals on this, as well as black cherry, Crawford said. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. He and his wife, Erica. Yield is king in the wine business, both in terms of growing the grapes and the volume of wine produced, and so any yield loss because of an organic strategy is really challenging, notes Jordan. Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. Do Not Sell or Share My Personal Information. Before, we bought grapes from someone else, and we made the wines at someone elses winery. A 2011 Loveblock pinot noir, from the Otago wine region in the south of New Zealand, retails at $35. Brand strategist Jill Brinsdon thinks not, admitting that she "wouldn't have a clue" who Kim Crawford is. The name Kim Crawford is a familiar one for many wine drinkers. It gave them the means to live their values, says Erica, 56, who today drives the Loveblock philosophy and business as the companys managing principal. So the expression is quite different. Warm, north-facing hillsides, river valleys and terraces, and coastal areas provide a range of low vigor vineyard sites suitable for a diversity of varieties. This transformation created over 25 different soil types in the region, including clay loam, limestone, sands, free draining gravels and red metal. The brands founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. The Loveblock pinot noir Crawford poured was from the winerys first vintage. Whats more, for the people who need to take their wine in a hurry (or need a significantly simpler lift from the cooler), the brand likewise offers its Sauvignon Blanc in jars an optimal bundle for picnics and social occasions. It comes at you, right? No corkscrew? It was expected that the taste would be sweet, but it was not. Kim Crawford and his wife Erica now own the Loveblock label, also in Marlborough. There are predictions that New Zealand will not be able to satisfy forecast global demand for Sauvignon Blanc in 2022, due to an exceptionally small harvest this year. One in three Australian reduced their alcohol consumption during the pandemic and there has been 27% growth of low alcohol wine over the past year in Australia.. He describes Crawford as a very good technical winemaker. While things are going well, its sweet sailing. There was an error and we couldn't process your subscription. In the evenings, the temperature shifts. Shop $ 9.99 $ 19.98 / 750ml. More Vintages: 2017 2015 2014 2013 2020 . About NZ$18 million was exchanged up front, with the balance contained in an earn-out clause over the five years the Crawfords remained in the business to drive up sales and exports. Never, No, wine gums do not contain any actual wine. Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. sales tax. Opinions expressed by Forbes Contributors are their own. 237 Hammerichs Road RD3, Rapaura, Blenheim, Kim Crawford Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Noir, Marlborough, New Zealand, Kim Crawford Illuminate Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Rose, Hawke's Bay, New Zealand, Kim Crawford SP Small Parcels 'SpitFire' Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Gris, Marlborough, New Zealand, Kim Crawford 'Wild Grace' Pinot Noir, Central Otago, New Zealand, Kim Crawford Illuminate Rose, New Zealand. Marlborough is probably the most saturated area of sprayed country in the world, definitely in New Zealand, and that all leaks into the aquifer.. Use the unsubscribe link in those emails to opt out at any time. Hes a country boy, while the brand shrieks city. Crucially, Kim Crawford was an easy name for Americans to get their tongues around - unlike New Zealand wines with Maori place names. Contact Customer Care + 1 (855) 328-9463. Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. Who played Barbra Streisands husband in Prince of Tides? Make It Amazing celebrates the confidence Kim Crawford gives consumers by over delivering on quality, taste and value; and brings consumers strong brand loyalty to life. This diurnal shift is one of the critical components contributing to the intensity of our Marlborough wines. In the records kept by Titus Livius the Roman historian he mentions wine being used, Whether you're partial to fresh sparkling, love a powerful red, a refreshing rose, or a, Why Single Varietal Wines? Who is Timothy on Little House on the Prairie? Post-Cyclone Hawke 's Bay, some winemakers are trying to mitigate the impact a! Famous for its Sauvignon Blanc wine the Marlborough Sauvignon Blanc is different when it has organics! The company makes a large range of wines sourced from multiple regions around New Zealand 's most internationally wine. 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